KLAR Partners is an independent, mid-market private equity firm with a clear goal to build the best private equity firm in Europe; both as a company and through its culture.

 

The task: was to develop a brand concept around KLAR Partner's values of Clarity, Community, Curiosity and Courage; where clarity would be the keyword in the visual concept. 

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The solution: was a visual identity that speaks to the next generation of private equity employees - people with a passion for building companies and being a part of an exciting journey to grow the best company and culture in the industry. 
- KLAR partners driven by values.