/ By Malina

A passion for detail
and love of
colourand print

Ephelant task: Brand identity / Brand Strategy  / Illustration / Packing / Digital assets / Clothing Design

The brand By Malina was established in 2010 and ever since, the brand has stayed true to its original vision: sophisticated femininity, a passion for detail and a love of colour and print. By Malina has always been the go-to brand for women in Scandinavia who love irresistible patterns and timeless silhouettes. 

The task: was to develop a brand identity around By Malina's vision. To make every woman feel special and unique in her garment.